Antonio & Alexia's Blog

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How to sell Real Estate right out of your front door... at home! Using a Halloween Prop. It works!

About a year ago we built a Pirate Ship for Halloween in front of our house, we had lots of free time in the summer of 2007 since the real estate market was not going anywhere. We track the traffic in our website regularly, in June '07 we had 5,000 hits, 4,000 in July, August & September between 4,000 and 3,000. dismal numbers to say the least and going down daily. Most of these are simply local market statistics, but very important for us.

We had this idea of building a Pirate Ship in front of the house for Halloween, the project took a life of its own, and almost got out of hand. We built it by pieces inside the ballroom in our house. On October 1st. we took the pieces out to the front yard. As we started building the ship, we had people stopping by and asking about where we found the drawings or plans to built it. As we discussed the ship, we managed to ask about their real estate ideas, plans and the like, specially since we work our neighborhood and all of our listings are within blocks of our house. We had been taking photos of every step of the building of the prop, so we hung up a sign that said: "How did we build this ship? See a virtual tour at: www.ListedByAntonio.com The numbers on the website went through the roof! we had 18,750 hits in October. We started giving out postcards of our website right in front of the house.

On Halloween Night we had over 2,000 visitors to our house! We tracked the numbers by the number of postcard we gave out to the adults while the children had their candy. We did put our house and home office on the neighborhood map and noticed that the children brought their parents almost nightly to our house. We just happened to be there fixing a few things around the ship. An inexpensive self promotion.

The local newspaper received a picture of the Pirate Ship and printed it. We still don't know who sent it ;-) As one good turn deserves another, we had to come with something similar for this year. We are finding out that people are coming around expecting to see something new, others wanted to see if we had the same ship again. This is what we did this year: A Horse Drawn Hearse

A Horse Drawn Hearse

So far we are having the same results this year. People appreciate the work we are doing for the neighborhood and the children love the experience. As our real estate market is still on the slow side, we keep asking people to help us by putting a good word for us if and when they know of anyone thinking about buying or selling a piece of real property. Shameless self Promotions? You bet! Desperate times? you bet! Cost effective advertising? you bet! Our clients whose houses we have for sale benefit by having more people go on line and take a virtual tour of their house.

We also combine our ballroom dancing with our real estate business. At the end of each visual tour we have a picture of us in ballroom competition costumes. Most ladies like seen my wife's ballroom gowns, so they see every tour shown on the web site. Win-Win for everybody. sounds familiar? The virtual tour of the Horse Drawn Hearse simply teaches anyone how to do a Halloween Prop like this one. Want to give it a try? If you do, send us pictures please!

 

Antonio & Alexia Cardenas, "The Realtors In Motion" San Leandro, Ca. Serving the San Francisco bay area counties of Alameda and Contra Costa. We love Referrals. We are ready to TANGO with you!

The Realtors In Motion       Antonio & Alexia Cardenas   

                  "The Realtors In Motion" 

         CRS, GRI, E-Pro Certified. SFR (Short Sales, Forclosure Resource) Serving the east shores of the San Francisco Bay, Alameda county: specially the following cities: Castro Valley, San Leandro, San Lorenzo, Hayward, Oakland, Pleasanton & Dublin.

                  Visit us on line at:

www.listedbyantonio.com or call (510) 326-4263

                     Call us, We'll come and TANGO with you!

Comment balloon 12 commentsAntonio & Alexia Cardenas • October 23 2008 12:38AM
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