If a future home seller would take the time to check the credentials of potential listing agents, they could very easily weed out those who are not fitted for the job. After all, a listing agreement presently will tie up the seller to his Realtor of choice for about 4 to 6 months. If you, as a home seller, have the wrong representation, it's your fault. You, Mr. Seller did not do your homework, as simple as that.
A quick look at my MLS, here in Alameda County, on the East shores of the San Francisco Bay, shows an incredible array of listings of all types. The ones that stand a good chance of attracting a home buyer, are those that simply have the basic information, i.e. a few photograhs, a good description of the property on the remark section, and an easy to find listing agent with an office with a person who actually answers the phone during normal working hours. A few Realtors even have the audacity to write on the comment section for other Realtors: "NO calls, only emails."
The person who is going to be selling a property, should call on one of the listings of the Realtor he is thinking of giving the listing to and pose as a home buyer. Many things could come out of that conversation that could help decide whether this individual is the right person for the job. Here is a short list of the items to look for.
- How quickly does this Realtor responds to calls?
- Make a tentative appointment to see the house. How flexible is this person?
- Is this Realtor eager and available to show the house within hours?
- Ask where on the Internet you can find more information about the house
- Compare the Realtor's web site with others. How do the listings show?
- Is the site easy to navigate? Is information clearly presented?
- How well does this Realtor know your neighborhood? How does he sells it?
In my area, I know there are a couple of listings that will probably never sell! One has a Realtor that works about 3 hours away. I can just imagine, how he reacts when someone calls and ask to see the house. Obviously, he just expects that putting the house on the Realtors MLS, another Realtor will sell it for him. Another moved out of state but still comes every now and then and lists homes for sale and his co-workers sort of take care of his business. If these sellers would have just made a couple of phone calls, and pretend they were home buyers, they would have seen how bad these houses were represented. Mistakes like these can costs home sellers thousands of dollars.
Do not allow YOUR HOUSE to be what I call an "Orphan Listing" Similar to REO's and some Short Sales, those are listings where it appears nobody is in charge! banks sometimes assign listings at random with agents who are not familiar with the area, and do not seem to spend any time advertising those listings. Their great marketing ploy is only to post the listing on the local MLS.
Finally, if you already have your home on the market, go find it on the Internet! Find out how it shows, is it missing important information? use the list above and see what happens. On almost any real estate site on the Internet you can simply put your zip code and a price range, your house should show in all it's glory... or not! If your Realtor have done his/her job properly and professionally, and your house has not sold... REDUCE THE PRICE!
Antonio & Alexia Cardenas
"The Realtors In Motion"
CRS, GRI, E-Pro Certified. SFR (Short Sales, Forclosure Resource) Serving the east shores of the San Francisco Bay, Alameda county: specially the following cities: Castro Valley, San Leandro, San Lorenzo, Hayward, Oakland, Pleasanton & Dublin.
Visit us on line at:
www.listedbyantonio.com or call (510) 326-4263
Call us, We'll come and TANGO with you!